Facebook Tests Reducing Branded Content in Feed
(Facebook Tests Reducing Branded Content in Feed)
MENLO PARK, Calif. – Facebook is trying something new. The company is testing a change for some users. This change means people might see less content from brands and publishers in their main news feed. Facebook confirmed this test is happening now.
The goal is simple. Facebook wants to see what happens if people see more posts from friends and family. They want fewer posts from businesses and news pages. The test affects a small group of users worldwide. These users might see much less branded content.
Facebook explained the reason. They said user feedback is important. People often say they want more personal posts. They want more from people they know. Facebook hopes this test makes the feed feel better. They want users to see more meaningful content.
This change could impact many businesses. Companies use Facebook to reach customers. News organizations share stories there. If branded posts appear less often, fewer people might see them. This could make it harder for brands to connect with their audience on Facebook. It might also affect how much money publishers make from Facebook traffic.
Facebook stated this is only a test. They are gathering data. They will look at user reactions. They will study how people use the feed differently. The company hasn’t decided if this change will happen for everyone. They haven’t set a timeline for a final decision.
(Facebook Tests Reducing Branded Content in Feed)
The test involves different types of branded content. This includes posts from business pages and links to news articles. Facebook is trying this in several countries. The test group is small. Most Facebook users won’t see any difference right now.
