Traditional Wood Carving Turns to Short Videos to Train New Generation of Craftspeople
(Traditional Wood Carving Uses Short Videos To Find Inheritors)
BEIJING, CHINA — Traditional wood carving, an ancient craft facing a decline in young practitioners, is finding fresh hope through short video platforms. Artisans nationwide are now sharing their skills online to attract new learners and ensure the art survives.
Master carvers post clips showing detailed techniques, from basic tool handling to complex design carving. These videos reach millions on platforms like Douyin and Kuaishou. Many viewers, previously unaware of the craft, have expressed interest in learning.
Li Wei, a third-generation wood carver from Fujian, started uploading videos last year. His account gained over 200,000 followers. “Young people don’t visit workshops anymore,” he said. “But they watch videos. This is how we connect now.”
Local cultural groups support the trend. Workshops linked to video tutorials have opened in six provinces. Trainees apply online after watching content. Over 500 applicants joined programs in the past year, a sharp rise from previous numbers.
The approach mixes old and new. Beginners learn basics through videos before hands-on training. This saves time for masters and students. “Videos let me practice at home first,” said Zhang Ming, 19, a trainee in Zhejiang. “I feel ready before touching real tools.”
Critics initially worried online learning might dilute traditional methods. But masters insist core skills remain unchanged. The goal is wider exposure, not altering the craft.
Government agencies now partner with carvers to produce educational content. Plans include funding for equipment and video studios in rural areas. Similar strategies may apply to other fading crafts like embroidery and bamboo weaving.
Social media metrics show progress. Posts tagged #WoodCarving have surpassed 2 million this year, up 150% from 2022. Over 30% of engaged users are under 30, signaling renewed youth interest.
(Traditional Wood Carving Uses Short Videos To Find Inheritors)
The shift highlights technology’s role in cultural preservation. While challenges remain, artisans believe short videos offer a practical path to keep their craft alive.
