SAN FRANCISCO, [Date] – Twitter announced today the launch of its Social Gene Matching function, a new feature designed to help users connect with others who share similar interests. The tool uses advanced algorithms to analyze user activity, identify patterns in topics they engage with, and suggest connections based on those preferences. The feature is now available globally for all users on iOS, Android, and web.
(Twitter Launches Social Gene Matching Function)
The Social Gene Matching function works by scanning public posts, likes, follows, and hashtags used by individuals. It groups users into categories reflecting their interests, such as sports, technology, or music. Matches are shown in a dedicated tab labeled “Connections” within the app. Users can opt in or out of the feature through their account settings.
A Twitter spokesperson said the goal is to foster deeper interactions. “People want to talk about things they care about. This tool makes it easier to find others who feel the same way. It’s about creating better conversations,” they stated. The company emphasized user privacy, clarifying that data used for matching is anonymized and not shared externally.
Early tests of the feature reportedly led to higher engagement. Users in trial groups sent more messages to matched accounts and spent longer periods on the platform. Some expressed surprise at discovering niche communities aligned with their hobbies. Critics raised concerns about potential echo chambers, but Twitter stressed the feature is optional and does not limit exposure to broader content.
The launch follows recent updates aimed at improving user experience, including longer posts and improved video controls. Social Gene Matching is part of Twitter’s broader effort to stay competitive in social networking. Rivals like Facebook and Instagram have introduced similar tools in recent years.
(Twitter Launches Social Gene Matching Function)
Twitter encourages users to update their apps to access the feature. The company says it will monitor feedback and adjust the algorithm to improve accuracy. Social Gene Matching is free for all accounts, with no current plans for a paid version.
